Hey hey,
Blake Nubar joins us at 4 pm ET today! This guy is an absolute powerhouse at building Sales Funnels with over $1million in sales under his belt. We’re gonna talk about the AMAZING group launch he did in 2019 and how he’s helping thousands become Freedom Fighters. 
Click HERE get in Blake’s Program
The post How To Build A $10MM Sales Funnel With Blake Nubar appeared first on Trish Leto.
2019 was the year where every guru out there was telling us how to to get organic leads on Facebook, Instagram. LinkedIn. How to post content, when to post the content, and what platforms we were "wasting our time" on.
That said, I wanted to give you a more drilled-down version of how you'll get more leads for your real estate and mortgage business in 2020...with proven methods. Take notes, share with your collaborative partners, but more importantly...implement these tips to get some more leads!
1. On Facebook: Want more buyer leads? Spend more time giving people options to choose from in their house. Post 3-4 different styles of kitchens, backyards (with or without pools), master bathrooms, and more...and invite your friends and followers to choose the one they'd like the most in their dream house. This works really well if you post on your Facebook business page with a messenger automation sequence setup. This was, you can capture email addresses and phone numbers and put them into a follow-up sequence through your CRM. Using Live-stream video at open houses is a huge plus, too.
For more seller leads, remind your prospects of why they want or need to sell their houses: Down-sizing, up--sizing, Veterans who are PCS-ing, moving from 2-story or 1-story (or vice versa), etc. Be proactive with your market research on this, too. Search the Nextdoor app and learn what types of complaints people are making about a particular HOA and/or current market trends. If you listen close enough, people will tell you exactly why they are looking to sell. Be sure to go Live with a description that matches the exact language your prospects are using. This will grab their attention right away and keep them in your network.
The more visual you are, especially with video, the more people will want to consume the content and grow to know, like, and trust you. The call to action and follow-up are very important here, though. Using appropriate email marketing like Active Campaign, sales funnel software like Clickfunnels, and messenger automation sequences like Many Chat will really help you streamline your follow-ups.
If you participate in groups, use content that will get you strong buyer leads. Remember that there are real estate investors all over the country who are looking to invest, so remember to use the groups where they are and not waste as much time in groups overly-saturated with other agents.
2. On Instagram, promote your collaborative partners in the business as much as possible and check-in to their offices. Brokers, loan officers, title companies, appraisers, property inspectors, landscapers, builders, and more. Collaborate using individual posts, stories, and live-stream video. The more you check-in, the better, so your local community is aware of the locations of the hardest-working mortgage and real estate professionals in their area. You can use the Manychat link to your Facebook messenger automation sequence as the link you use in your bio. The other option is to have a link to your own website. NOTE: If you are real estate agent who's motivated to create more content this year, I strongly recommend you have your own website and not rely soley on the MLS site your brokerage provides you. Branding yourself is crucial.
3. LinkedIn is for networking your business. Use this platform to collaborate with more B2B opportunites: Title companies, brokers, appraisers, inspectors, and YES...real estate investors. Use video as much as possible. This could not be more simple.
With the year 2019 ending and a new year upon us, so many Veteran business owners looking for 2020 be the year of profit and expansion, there's no better time than now to understand how important conferences like the Military Women's Conference can be for growing your network and thus, your net worth.
In a recent article by TakeFlyte.com, we are reminded of 12 reasons why we should be attending conferences, highlighting things like meeting your business idols, networking opportunities, learning in new spaces, and breaking out of your comfort zone.
While these are definitely great reasons in and of themselves, this particular conference highlights 5 different elements that have so many people talking:
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Photo Credit: Army Times
Reason #1: A Conference That Focuses on Military Women Is Refreshing
“I have spoken at so many different types of business conferences worldwide, but a conference that focuses on military women is a huge need right now. That’s why I wanted to be a part of this,” says Combat Veteran Dr. Sonja Stribling, who’s also the Keynote speaker for the inaugural conference. Dr. Stribling adds, “We as military women have gone through so many things in life and while we think some of the little things may be no big deal, that little thing could quite possibly change someone else’s entire life and we need to come together to support one another in this way.”
Reason #2 Bringing Together the Best of The Best
Your Co-founders of this conference have established an incredible network, with the best experts to speak on all three educational tracks:
Tech track - This is where you’ll attend classes with Facebook-certified instructors, Instagram profiting pros, and podcasting experts to help you understand exactly how to leverage your online reach. This is the kind of training that businesses pay thousands of dollars for.
Career in transition - This track will cover everything you need to know about not only transitioning out of the military, but the best opportunities for employment and entrepreneurial endeavors.
Nonprofits and advocacy - Whether you’re thinking about starting your own non-profit or you want to commit some of your extra retirement days as a volunteer, this track will educate you on exactly what it takes (the good, the bad, and the ugly) and how to get involved in a way that best suits your interests and time.
Reason #3: Two Full Days To Build Your Rolodex and Business
This is no ordinary business conference. The military-affiliated women (and men) attending and speaking are the kind of people you want to have “in your back pocket”. There are the folks who say, “Don’t forget to reach for support” and they actually mean it. With this year’s expected attendance at 200, you’ll actually have quality time to chat with each person in 2 days’ time, so when we talk about the opportunity to network being so priceless at conferences like this...we mean it!
Reason #4: The First Year Means Everything
I remember the lunch meeting Iris Green called me to attend with her. She said, “I have an idea for a conference and I want to partner with you on it”. If I’ll be honest here, I was really nervous but also excited. See...Iris and I met at a conference very similar to this one just over a year ago. That’s how we met, connected, and began working together. This is our chance to prove ourselves to you with some of the best speakers and trainers in the business. This year, you not only get in at the introductory price, but all attendees will have access to early bird pricing for the following year’s tickets. With the conversations you have in our inaugural year, you’ll find yourself moved with the stories and impacted with the information and unique skill set of each person. This first year will accommodate 200 attendees, which makes for a much more intimate opportunity to connect. Some conferences pack in hundreds and even thousands of people and you feel overwhelmed and even a little anxious. We didn’t want that. We want you to feel comfortable. We want you to walk-in with the expectation to learn and network and walk out a couple hundred new, life-long friendships and possible business collaborations.
Reason #5: There’s No Better Location
The Military Women’s Conference of 2020 will be held at the Tampa Convention Center, right on Harbour Island in beautiful Tampa, FL.
Photo credit: Eventup.com
For VIP ticket holders, there will be a Super Bowl watch party held the evening of February 2nd at Jackson’s Bistro, right across the bridge from the Convention Center and just walking distance to nearby hotels.
On Tuesday morning all attendees will be welcomed by Tampa’s very own Mayor, Jane Castor, who’s also a 31-year Veteran of the Tampa Police Department. Special thanks to our event manager, Brian Leto with A-N Productions, for not only taking over the reigns of confirming our location, but for booking the Mayor Castor as the Officiant for our Opening Ceremony.
Photo Credit: Tampagov.net
Whether you’d like to attend as a vendor or ticket holder, we truly look forward to seeing you there.
Dedicated to your success,
Trish Leto and Iris Green, Co-Founders, Military Women’s Conference
OR…If you’d like to be a vendor, please register HERE.
In a recent FB Live I broke down a few reasons why I really cannot stand cold calling and what I do instead. Naturally, I downloaded that video and uploaded it to YouTube…because I think too many people forget about the simple stuff.
Here’s the video. Enjoy!
One of the easiest ways I conduct market research is with a website called Answer The Public. You can plug in keywords or groupings of words related to your industry and learn what types of questions people are asking online about the topic. Pictured below is a full schematic I received back in 5 seconds after plugging in “How to buy a house” when I was doing research for a real estate client I had.
Another thing you can do is follow what I call the PIGGLY method: Search Pinterest, Instagram, Google, Groups, LinkedIn, and YouTube in one window of Google, while keeping a spreadsheet open to plug in keywords. This helps to see what’s currently showing up within your industry, the language people are using with regard to the needs/wants/desires, and the best platforms to use when presenting your content. Pay close attention to the most commonly used words on Pinterest boards, especially the pins with numbers. For example, I’m more prone to clicking on a pin that says “20 Instant Pot Recipes to cook in 20 minutes or less” than I am to click on a pin that says “Instant Pot Recipes”. Similarly, pay attention to the different sites you see listed in your Google search. While you don’t see Twitter listed within the PIGGLY acronym, while searching the first G (being Google), you may learn that Twitter has the most content for your niche. When you hit Groups, make sure you focus on one group where your ideal clients are spending their time, chatting about the very thing they need help with that you have the solution for. Have fun with it and get some great feedback.
Once you have this completed, you can write a blog or create a video (Livestream or prerecorded) to present to those very people. Be sure to give your audience a heads-up that you will be teaching them at a specific date and time. You can do this with your email list, like Active Campaign, or with a messenger automation software, like Manychat.
This is where it gets really fun. As you’re conducting your video based on the market research you’ve already done, you’ll find that your audience will thank you for your guidance, provide feedback, and give even more drilled-questions.
When I teach, I try to keep my videos within about 10 minutes, though sometimes I get “in the zone” and go longer…but that just means I have an engaged audience so my chances for booking calls or acquire paying clients are vastly improved. Also, when I have a well-engaged audience, I will use that video over again; meaning, I’ll use the Facebook Creator Studio on my business page to schedule that same video out for different audiences to consume.
Work smarter, not harder.
Don’t forget to Press Live With Purpose
.
Leto, Out.
With so many people using Livestream video these days, I find it my duty to address common mistakes that many coaches, consultants, speakers, agency owners, and even real estate agents are making that could be detrimental to their brand and potential lead generation. Avoid these mistakes and start really ramping up your organic Livestream lead generation.
Mistake #1: Not having a title or description on your Livestream.
You know who you are. You’re at a job site or feeling compelled to vent, but without a solid title or description that at least says, “Quick vent session”, you’ll have people scrolling right past you. Give your audience a reason to pop in with something that captivates them.
Mistake #2: Teaching next to a whiteboard or powerpoint presentation and not flipping the mirror mode.
When using your phone, as you are about to press Live (or even while you’re Livestreaming), you can hit the magic wand, then the little tools icon on the bottom right, then the mirror-flip icon on the bottom left. If you’re standing next to a whiteboard, notepad, or even a powerpoint presentation on selfie mode, you don’t want your words backward. Sometimes, people will tell you while you’re Livestreamsing to flip the camera over, but if you don’t see the comments or you’re not paying attention, you’ll lose viewers. That’s no good, so remember this tip for the next time.
Mistake #3: Not having any point to your Livestream
Let’s be real for a minute. Some people use Livestream video for all the wrong reasons. One of those reasons is what I refer to as the “look at me” model, where it comes across as a bit conceited or even egotistical. You’re very special, I promise. But if you use Livestreaming to help support the people who are watching you vs. to showoff yourself, your content gets consumed and shared out so much more. Press Live with the purpose of educating, entertaining, or inspiring people. Press Live and give away so much information, knowledge, and inspiration that people will be chomping at the bit to hire you. Be intentional, be kind, and be awesome.
Mistake #4: Don’t leave ’em hanging
Ever watch people go Livestream and never give a call to action…? You know what I’m talking about. You know the ones. They go Live for like 30-45 minutes and they don’t give you anything to download, buy, or a link to click to schedule a free call. Are you kidding me…? Okay, I’m being a bit harsh right now, but it’s so pointless to use Livestream video for that long and leave your viewers hanging. We are in a digital society now where our attention spans are so minimal that we must be told exactly what to do before we lose focus. Whatever your call to action might be, make sure you give you. This can be to message you, click on a link to book a call or download a free ebook, PDF, or cheatsheet. This is why Livestreaming is the absolutel best ROI you can have in your business. Be intentional and don’t waste anyone’s time.
Mistake #5: Forgetting to repurpose the content
When you’re done with your Livestream, for the love of all the Gods and Goddesses you pray to, please do not forget to download it and repurpose it. You can repurpose it into a ton of different things: Podcast episodes (and show notes), blogs, emails, social posts, books and ebooks, webinar slide deck topics, and more! This is how you turn one digital asset into months of content for your audience to consume…in a multitude of different ways.
Mistake #6: Having bad lighting
Let’s keep this one simple: If you’re in the dar with your content, so will your audience be. Make sure we can see your face and whatever things you are holding up o showing us. Use O-Ring lights whenever possible and there’s a need. Daylight is best, with you facing the sun, not having the sun on your back. That’s visually annoying to your audience.
Avoid these simple, common mistakes and rock your next Livestream video!
Dedicated to your success,
Trish Leto
I see you out there, trying to hold it together while you’re making dinner and the kids are running through the house pulling each other’s hair.
You’re amazing.
I see you searching Pinterest for the next Instant Pot recipe and instead, you end up clicking on that ad for the fat-blasting squat challenge you want to start but probably won’t finish doing.
You’re amazing.
I see you getting excited about finally finding that other Elsa and Anna sock that your precious little princess has been looking for, and lovingly placing it on her pillow because you know how happy she’ll be.
You’re amazing.
I see you looking at yourself in the mirror, being your own worst critic about the extra wrinkles around your eyes, sagging boobs, and those extra pounds that never seem to come off.
You’re amazing.
I see you trying to find the time in the morning to meditate or do some yoga, but also put your makeup on in the car, because multi-tasking makes you feel like you’re Wonder Woman.
You’re amazing.
I see you sitting alone in the bathroom, having a good hard cry because your hormones just won’t let up and you don’t even care that your 3-year-old is knocking on the door to tell on his big sister for taking his toy.
You’re amazing.
I see you pouring yourself a glass of wine after a really long day, having a much-needed chat with your BFF, laughing about all the craziness that motherhood and marriage brings.
You’re amazing.
I see you writing that blog on a Sunday morning because your brain goes a million miles a minute and you just feel inspired to share your thoughts with your followers.
You’re amazing.
I see you traveling from one city to another for networking events, taking the opportunities to speak at events and offer your support to your new connections, even though you feel completely worn out and exhausted.
You’re amazing.
I see you sipping on that cup of coffee, grateful for the pick-me-up in the morning, because “girrrrrrl-friend”, the struggle is real.
You’re amazing.
I see you being hard on yourself because as much as you’re working, you don’t feel like it’s ever good enough and that vacation seems farther and farther away.
You’re amazing.
I see you getting into the chiropractor because your back is hurting you and you really want to start a couch to 5k program because those morning walks make all the difference in your day.
You’re amazing.
I see you hosting webinars and having sales calls to take on new clients. I see you getting burned by people who don’t “see the value in what you’re doing”, and I see you changing peoples lives because they’re so inspired by you.
You’re amazing.
I see you wanting a day to yourself, but as you try to plan it out you feel guilty because your husband needs you, the kids need you, or your clients need you.
You’re amazing.
I see you doing homework with your elementary school kid while the little one wants to climb all over you because your attention is always needed by everyone…all the time.
You’re amazing.
I see you making time for everyone else but forgetting about the most important person.
You.
You’re amazing.
To myself….and to every other over 40 mommy entrepreneur out there who’s working her tail off to be everything to everyone…
I see you.
You’re amazing.
Facebook is the #1 social media platform globally, and while the algorithm seems to be “incredibly touchy” these days, let’s just remember that it’s artificial intelligence and the only person that owns it is Mark Zuckerberg.
That said, we are playing in someone else’s sandbox, so let’s be sure we are playing by rules, not only to avoid being kicked off the platform but also to allow ourselves to be seen more.
Organic reach still exists, I promise. So here are 5 things you should absolutely avoid in order to get your content more visible and not just look like a “Spammy McSmammerson”.
Seems pretty simple, right? Remember this blog when you see people doing things that make you cringe. Oh, and be sure to check out my full Survival Guide for Facebook Lives.
Don’t forget to Press Live With Purpose.
~Leto, Out.
This is a real treat, ladies and gentlemen. Getting a chance to connect with Tori Reid a few years ago was such an honor and privilege. She’s lovely, brilliant, funny, and an absolute master at her craft.
Tori Reid is a Copywriter & Content Marketing Expert who does things a little differently. With 8 years under her belt and experience with Huffington Post, Startup Nation, Lifehacker, and more, she understands that getting to the core of what makes great creators has little to do with tactics and more to do with mindset, psychology, and purpose.
I interviewed her via a Facebook Live a couple of years ago and felt it was about time I got the “still very relevant information” episode onto The Expert Connection podcast. Enjoy.
I had the honor and pleasure of meeting the incredible Dustin Brohm at Vaynermedia’s Agent2021 in Miami Gardens, FL in January of 2019. My immediate impression of the guy was, “Wow, this guy is just a plethora of knowledge!” He and I were both speakers at the event and we were like kids in a theme park, walking around and networking like crazy with other real estate and mortgage professionals, like Jason Frazier, Josh Pitts, and Chelsea Peitz, to name a few. We all remained in close contact and Dustin is actually one of the founders of Industry Syndicate, a platform set for delivering high-quality content regarding all things having to do with mortgage and real estate from major influencers in the mortgage and real estate space. I was honored when he and Jason Frazier asked me to be a regular contributor and I was even more honored when Dustin asked me to be a guest on his Massive Agent podcast.
Here’s the EP 77 of Massive Agent podcast. Take a listen and please let us know if you have any questions at all.
Don’t forget to Press Live With Purpose.
~Trish
In a recent trip to NYC with my client, dear friend, and author of The Maagy Series, Virginia Burton Stringer, I learned what it really takes to become a self-published author. We traveled to NYC to attend Book Expo America, at The Javits Center, where we were pleasantly surprised to see so many other self-published authors, working hard to share the stories of their stories. Virginia is self-published through Archway Publishing, a subsidiary of Simon and Shuster. We were mingling with other authors at the Archway publishing booth and heard some fascinating stories from them.
Some were children’s book authors whose tales of fiction are based on their own children, while others wrote books about self-help for recovering alcoholics, and some wrote stories about battling/surviving cancer. It was quite eye-opening for me (and Virginia), but something that really stood out more than anything else was that people are still wanting books. Not kindle versions or audio books…but actual, physical books in their hands. That alone made Virginia feel even happier about her own work and efforts. The highlights of working with Virginia, though, have been the lessons she’s learned and shared with her audience about being a self-published author and the amount of grit, persistence, and perseverance it takes to ensure your hard work and art as an author remain your own.
I had my fuzzy little microphone out while chatting at the Archway booth. During this podcast interview with Virginia Burton Stringer, she pulls aside the curtain and well…her advice could save you some heartache and headache. I hope you enjoy the conversation and get some important takeaways that might help you with your decision to hire a publisher vs. being self-published.
To hear all of the podcast interviews I conducted during my time at Book Expo America, visit The Expert Connection Podcast on Anchor.fm.
In this video I did via FB Live, I walk you through how to upload your own content onto Pinterest. This is a very powerful way to get more visibility on Google since Pinterest is actually a search engine and significantly underutilized.
I hope this is helpful. Let me know if you have any questions!
Dedicated to your success,
Trish Leto
